Da Nang’s coastline is one of Vietnam’s most celebrated and one of its most contested, with international brands competing for the same stretch of white sand. The commission for Hilton Danang presented a specific challenge: how to deliver against a global brand framework while producing something that reads, unmistakably, as Vietnamese. Noor drew on the coastal vernacular of Central Vietnam natural stone, warm timber, woven textile references reinterpreted through a contemporary hospitality lens. Public spaces were designed for the Da Nang light: high-ceilinged, cross-ventilated, with material transitions that acknowledge the boundary between interior and exterior rather than erasing it. The result is a property that is international in standard and Vietnamese in character.