Luc leads the studio's commercial direction and its work across the Middle East and Mediterranean. His path through hospitality design has spanned heritage restoration, luxury new-build, and the kind of long-term operator relationships that define the practice today. He divides his time between Ho Chi Minh City and the studio's active projects across Saudi Arabia, the UAE, Jordan, Greece, and beyond. His practice is grounded in the conviction that great hospitality design begins with an exact reading of the brief — and ends with what is built, not what was promised.